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      <image:title>Blog - Warum manche Werbung wirkt und andere verpufft&amp;nbsp; - Mach es besonders</image:title>
      <image:caption>Customer Journey</image:caption>
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      <image:title>Blog - Warum manche Werbung wirkt und andere verpufft&amp;nbsp; - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Blog - Warum manche Werbung wirkt und andere verpufft&amp;nbsp;</image:title>
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      <image:title>Blog - Warum manche Werbung wirkt und andere verpufft&amp;nbsp;</image:title>
      <image:caption>Wenn du dich intensiver mit der Entwicklung fundierter Personas und der Bedeutung von Werten für die Zielgruppenansprache beschäftigen möchtest, lohnt sich ein Blick in den Blogbeitrag “Werte in der Brand DNA | Mehr als ein Moodboard” von Annakatarina Schroth.</image:caption>
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      <image:title>Blog - Warum manche Werbung wirkt und andere verpufft&amp;nbsp; - Mach es besonders</image:title>
      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:caption>Aufbau der Social-Media-Kanäle (Instagram, Facebook, LinkedIn) als differenzierte Zugänge zu verschiedenen Öffentlichkeiten Weiterentwicklung der Website als zentraler Ort für Einordnung und Verdichtung Entwicklung einer klaren Brand Voice, die wissenschaftliche Tiefe zugänglich macht, ohne sie zu vereinfachen Konzeption eines Content-Plans, der nicht nur Themen verteilt, sondern Zusammenhänge sichtbar macht Etablierung einer verlässlichen Posting-Routine mit klarem Freigabeprozess Überführung in ein Social-Media-Management-Tool, um Kontinuität sicherzustellen</image:caption>
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